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What is My Commercial Photography Day Rate

Mark - as most all experienced commercial photographers and videographers - charges by scope of the project, not by day rate.

Why?

Day-rates are inaccurate.

Accurate estimates are determined by what needs done, what equipment is needed to successfully complete the project, a creative fee depending on complexity of the project, and an image licensing fee.

If you want an accurate estimate, it is important to communicate the specific project details. If video is needed, what is the purpose of the video?

Estimating Commercial Photography

For example, one project could take two full days with about 25 images delivered. 

Another project could take one full day and require 25 retouched images delivered. 

Both projects could invoice the same amount.

How? 

One project could require specialty equipment. Another may require with working assistants or working during non-traditional hours. 

One project could require more than one assistant or no assistant. 

One project could require eight hours of safety training before creating one image.

Extensive retouching would be extra.

Miked audio interview video with use of a teleprompter incurs a fee over non audio RAW video being created.

Simply, there are many variables other than a day-rate to consider to determine accurate project costs.

In fact, considering only a day-rate will more likely result in invoiced at a higher rate causing an over budget situation.

For example, say, one day-rate photographer is $3,000 a day. A different day-rate photographer quotes $1,500 a day. Then, invoices the project for $3,000.  

Any time a photographer provides you with only day-rate for estimating purposes, that photographer/videographer is not an experienced commercial photographer/videographer. Further, any quote provided with only a day-rate will not be accurate.

An inexperienced photographer will quote a low day rate simply due to inexperience.  Then, arrive on site to demand halting company production during photography/videography. This results in hidden costs to the company, sometimes, in the millions of dollars. 

An experienced commercial photographer/videographer, generally, works faster than an inexperienced photographer and does so without, or with minimum, delay to company production. 

What's more important, a day-rate or high impact quality commercial photographs/videos to set your company apart from your competitors?

Mark provides accurate customized quotes. 

Mark will not delay company production. 

Mark's work is publication quality backed with a 100% written satisfaction guarantee. 

To get started, provide the project details that you have. If you don't have details, talk with Mark about your project. He's experienced and often times help guide you with what needs done and how to go about it.

Most important aspect of your reaching out to us, we will need to communicate by telephone prior to Mark providing a quote.  

See our client list, here, and client testimonials, here.

Mark Davis has 25 years experience as a published commercial photographer. He is also a former adjunct college photography instructor for 8 years that taught the business aspects of photography.

 
 
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