I, like many experienced commercial photographers and videographers, charge based on the scope of the project rather than a daily rate.
Why is this important?
Daily rates can be misleading. Accurate estimates depend on several factors: the specific tasks involved, the equipment required, the complexity of the project, and any image licensing fees.
To get a precise estimate, please share detailed information about your project. For instance, if video is needed, what is its intended purpose?
For example, one project might take two full days and deliver 25 images, while another could be completed in one day but require 25 retouched images. Both projects could end up costing the same amount.
How is this possible?
One project might need specialized equipment, while another could require additional assistants or involve work during non-standard hours. One project might need multiple assistants, while another could proceed with none. Additionally, one project could require eight hours of safety training just to create one image. Extensive retouching would incur extra costs, and a video project with audio interviews using a teleprompter would have a different fee compared to standard RAW video.
In short, there are many factors to consider beyond just a daily rate when determining project costs. Relying solely on day rates can often lead to higher invoices and budget overruns.
For instance, if one photographer charges $3,000 per day and another charges $1,500 per day, the project could still end up costing $3,000 with the lower-priced photographer if additional factors are considered.
If a photographer provides only a day rate for estimating, it may indicate a lack of experience in commercial photography and videography. Any quote based solely on a day rate is unlikely to be accurate.
An inexperienced photographer might quote a low day rate due to their lack of experience. However, they could arrive on site and demand that your company halt production during the shoot, leading to hidden costs that can run into the millions.
In contrast, an experienced commercial photographer or videographer works more efficiently, minimizing delays to your production.
So, what matters more: a day rate or high-quality commercial photographs and videos that can set your company apart from the competition?
I can provide an accurate, customized quotes tailored to your project. I ensure that production runs smoothly without delays. My work is of publication quality and comes with a 100% written satisfaction guarantee.
To get started, please share any project details you have. If you're unsure about specifics, feel free to discuss your project with me - my experience can help guide you on what needs to be done and how to approach it.
Importantly, we will need to communicate by telephone or video conference before I can provide an accurate quote.
Mark Davis has 25 years experience as a published commercial photographer. He is also a former adjunct college photography instructor for 8 years that taught the business aspects of photography.